Social selling tools: start with the people who already engage
- Written by
- Jorrit van Ginkel, founder of Ziplined
- Published
- Last updated
New Leads, this week
Grace Mensah
Head of Sales, Northwind
Commented on a competitor's post
Ruben Smit
Founder, Brightwave Studio
Viewed your profile
Lotte Vermeer
Head of Sales, Kestrel Labs
Liked your teammate's post
Ziplined is a LinkedIn Lead Radar: a social selling tool for noticing who already engages. It starts at $49 a month.
Short answer: social selling tools find, share, notice or reach out. Start with noticing: the people who like and comment in your market already showed attention to your topic.
At a glance
- Kinds of tools
- Find, share, notice and reach out
- Ziplined's kind
- Notice. It sends no messages
- Dark signals
- Profile viewers, new followers, connections
- Starts at
- $49 a month, 3,000 credits
What is social selling?
LinkedIn defines social selling as a strategic method for sellers to connect and build relationships with prospects through social networks. The daily actions are commenting on, liking and sharing customers' posts.
LinkedIn's social selling guide on business.linkedin.com, read 5 November 2026.
What kinds of social selling tools are there?
| Find | Share |  Notice | Reach out | |
|---|---|---|---|---|
| What it does | Search people and accounts by filters | Help your team post and share company content | Show who engages and who looks at you | Send connection requests, messages and emails |
| Examples | LinkedIn Sales Navigator: 50+ search filters, from $119.99 a month per seat | Employee advocacy tools | Ziplined | HeyReach, Waalaxy |
| Where Ziplined fits | It does not search. It watches the profiles you add | More posts from your team give it more people to find | This is Ziplined | Leads go to HeyReach on Team, from $99 a month. Waalaxy coming soon |
Sales Navigator facts: business.linkedin.com/sales-solutions/compare-plans, read 4 November 2026.
Why should social selling start with who already engages?
Search gives you people who match a filter. A person who comments on your competitor's post about your topic has also shown attention.
Sales Navigator: you search
- Job title
- Company size
- Region
Ziplined: people who already engaged
- Your team
- Competitors
- Industry experts
Grace Mensah
Commented on a competitor's post
Ruben Smit
Liked an industry expert's post
Lotte Vermeer
Liked a teammate's post
A like is attention, not a decision to buy. It gives you a reason to talk.
How does Ziplined fit into a social selling routine?
Add the profiles to watch.
Your team, your competitors and the industry experts your ideal clients follow. No plan limits how many.
Teammate
Competitor
Industry expert
Describe your ideal client.
Ziplined suggests it from your website. Views add more than 20 filters, such as seniority and warmth.
You sell to founders and heads of sales at companies of 11 to 50 people in software and IT services, in the Netherlands and Belgium.
Suggested from your website
Ziplined collects every night.
It reads the new posts of every source and who liked or commented. The extension adds dark signals.
Every night
- Post
- Reaction or comment
Chrome extension
- Profile view
- New follower
- New connection
Get Leads where you work.
Slack, email or CSV on any plan. HeyReach, Google Sheets or a webhook on Team, from $99 a month.
Grace Mensah
Head of Sales, Northwind
Commented on a competitor's post
Every planSlack
Posted in #new-leads
Every planEmail
In your daily email
Team, from $99 a monthHeyReach
Added to your list
You start the conversation.
Comment on their post, connect, or let your outreach tool send. Ziplined does not send.
Grace Mensah
RepliedHi Grace, saw your comment on that post about outbound. How does Northwind handle it today?
Good timing, we are looking into this right now. Happy to compare notes next week.
Social selling by hand vs with Ziplined
| By hand on LinkedIn | With Ziplined | |
|---|---|---|
| Your own post engagers | Open each post, scroll the reactions | One list, collected every night |
| Competitor and industry expert engagers | Visit each profile, open each post | Collected every night from every source |
| Profile viewers | LinkedIn's own page, depending on your plan | In the same list, from the extension, 1 credit each |
| Filter on your ideal client | Read each profile | The sentence decides who is a Lead. Views add more than 20 filters |
| Where the names go | Copy into a sheet | Slack, email, CSV. HeyReach, Google Sheets, webhooks on Team, from $99 a month |
| Cost | Your time | $49 a month for 3,000 credits. 1 credit per post, reaction or comment |
The LinkedIn Lead Radar
- Watch your market for buying signals
- Analyze your own audience
- No LinkedIn login or cookie
- Claude
- ChatGPT
- Grok Bot
- Cursor
- Slack
- HeyReach
- Google Sheets
- Clay
Which social selling tools do you need for a small team?
| A founder | A sales team with an outreach tool | A team that searches for accounts | |
|---|---|---|---|
| What you need | LinkedIn and Ziplined Solo | Ziplined Team and your outreach tool | Ziplined and Sales Navigator |
| Price | $49 a month | From $99 a month, unlimited users | Plus $119.99 a month per seat |
| What you get | Leads in Slack or email. You start each conversation | Leads straight into HeyReach | Search and InMail, next to who engages |
More for each team: Ziplined for founders and Ziplined for small sales teams.
What does Ziplined cost for social selling?
Ziplined charges for the scan, in credits: 1 for a post, 1 for each reaction or comment, 1 for each new follower or profile view. Syncs and exports are free.
Who is Ziplined not for?
- You want one tool that finds people and sends the messages.
- You want to buy a contact database.
- You want help writing posts.
What Ziplined is not
Ziplined does not send messages, write posts or scrape random profiles. Nothing connects to your LinkedIn account, and you or your outreach tool start the conversation.
FAQ
What is the best social selling tool for a small team?
It depends on the step. For noticing who engages in your market, Ziplined starts at $49 a month. For searching accounts and InMail, Sales Navigator Core is $119.99 a month per seat (checked 4 November 2026).
Is Ziplined a replacement for Sales Navigator?
No. Sales Navigator searches people by filters. Ziplined lists the people who engage with posts of your team, your competitors and industry experts. You can use both.
Does Ziplined need my LinkedIn login?
No. Ziplined connects nothing to your LinkedIn account: no login, no cookie. The optional Chrome extension reads your team's profile views, new followers and new connections, each in their own browser.
Does Ziplined comment or connect for me?
No. Ziplined never likes, comments, connects or sends. You start the conversation, or your outreach tool does. Sync to HeyReach is on Team, from $99 a month.
Do I need LinkedIn Premium to see profile viewers in Ziplined?
No. The Ziplined extension reads what each teammate's own account sees. With Premium, LinkedIn shows the full list, so the extension gets every named viewer of the last 90 days. Each profile view costs 1 credit.
How fast do I get the first Leads?
In about five minutes. In onboarding you add 1 to 5 sources and confirm your ideal client, and Ziplined looks back at the past week. After that, new Leads come every night. The 7-day trial includes 3,000 credits.
