LinkedIn competitor analysis: see who engages with your competitors' posts
- Written by
- Jorrit van Ginkel, founder of Ziplined
- Published
- Last updated
New Leads, this week
Competitors' audience
Grace Mensah
Head of Sales, Northwind
Commented on a competitor's post
Ruben Smit
Founder, Brightwave Studio
Liked a competitor's post
Lotte Vermeer
Head of Sales, Kestrel Labs
Commented on a competitor's post
Ziplined is a LinkedIn Lead Radar, and it does LinkedIn competitor analysis by people. It lists who likes and comments on your competitors' posts, from $49 a month.
Short answer: LinkedIn's competitor analytics show numbers, not who engages. Ziplined collects the people who like and comment on your competitors' posts every night, and keeps the ones who fit your ideal client.
At a glance
- LinkedIn shows
- Follower and post numbers of Company Pages
- Ziplined shows
- The people who like and comment
- Competitors you can add
- No limit, credits are the limit
- Starts at
- $49 a month, 3,000 credits
What does LinkedIn show in its competitor analysis?
LinkedIn Pages have a Competitors tab under Analytics. It compares your Page with competitor Pages on follower and organic content metrics.
| LinkedIn competitor analytics |  Ziplined | |
|---|---|---|
| What you see | Followers, new followers, posts, reactions, comments, engagement rates, trending posts | The people who like and comment on competitor posts |
| Number of competitors | Free Page: data for 1 competitor. Premium Page: up to 9 | No limit. Credits are the limit |
| Personal profiles | No, Company Pages only | Yes, people and company pages |
| Filter on your ideal client | No | Yes. Your ideal client decides who is a Lead, and views add more than 20 filters |
| Where results go | They stay on LinkedIn | Leads page, Slack, email, CSV, AI agent. Outreach tools on Team, from $99 a month |
| Cost | Free, or a Premium Company Page | 1 credit per post and 1 per like or comment. Solo $49 a month |
LinkedIn facts: linkedin.com/help/linkedin/answer/a553615, read 5 November 2026. Ziplined facts: the app and pricing, 5 November 2026.
Use LinkedIn's tab to see which competitor content works. Use Ziplined to see which people it reaches.
The LinkedIn Lead Radar
- Watch your market for buying signals
- Analyze your own audience
- No LinkedIn login or cookie
- Claude
- ChatGPT
- Grok Bot
- Cursor
- Slack
- HeyReach
- Google Sheets
- Clay
Why are the people who engage with competitors worth knowing?
- They are in your market now.
- LinkedIn sends you no alert about them. You see a competitor's likers only if you open each post.
- Most of them never engaged with you. They are new names, not your existing audience.
- A like is a signal, not proof. Ziplined shows who engaged and who fits, and you decide.
How does Ziplined find the people who engage with your competitors?
Add competitors as sources.
A founder's profile, a sales lead's profile or the company page. Include the past week, or start from now on.
Ziplined collects every night.
From 02:00 UTC it reads each source's new posts from the last 7 days, and their likes and comments.
Your ideal client decides who is a Lead.
Views add more than 20 filters, such as seniority, warmth and comment text.
Open Competitors' audience.
Each Lead shows the source and what they did. A ready-made filter: Engages with a competitor but not with your team, last 90 days.
Send the list.
Slack, email, CSV or your AI agent. Team, from $99 a month, adds HeyReach, Clay, Google Sheets and webhooks.
Your competitors
Founder
Competitor
Head of Sales
Competitor
Company page
Competitor
Your ideal client
You sell to founders and heads of sales at companies of 11 to 50 people in software and IT services, in the Netherlands and Belgium.
Competitors' audience
Grace Mensah
Head of Sales, Northwind
Commented on a competitor's post
Ruben Smit
Founder, Brightwave Studio
Liked a competitor's post
How does Ziplined compare with other tools that track competitor engagement?
| Ziplined | Teamfluence | Valley | |
|---|---|---|---|
| Lowest public price | $49 a month, 3,000 credits | €449 a month, 1,000 qualified leads | $395 per seat a month |
| Limit on profiles you watch | None. Credits are the limit | Up to 60 profiles and 40 posts per user | 5 competitor or influencer profiles at a time |
| Profile viewers | Yes, free extension | Yes, profile visits on your teammates' profiles | Yes, LinkedIn profile viewers |
| Writes and sends messages | No. You or your outreach tool | Yes, connection requests across your team's accounts | Yes, in your voice, and you review before sending |
| Trial | 7 days, 3,000 credits, card needed | No self-service sign-up | 7 days, payment method required |
Teamfluence: teamfluence.com/pricing and /help/faq, read 4 November 2026. Valley: joinvalley.co, /pricing and its signal pages, read 4 and 5 November 2026. Ziplined: pricing, 5 November 2026.
| Choose Ziplined if | Choose another tool if |
|---|---|
| You want to watch as many competitors as you like | You want keywords, company page visitors and connection campaigns in one tool (Teamfluence) |
| You want to keep writing your own messages | You want a tool that finds people, writes in your voice and follows up for you (Valley) |
| You want to start at $49 a month | You want a guided onboarding call (Teamfluence) |
Who is this not for?
- You only want benchmark numbers. LinkedIn's free Competitors tab gives them.
- You want one tool that finds people and sends the messages.
- Your competitors do not post on LinkedIn. Then add the industry experts your ideal clients follow.
What Ziplined is not
Ziplined does not send messages, write posts or scrape random profiles. Nothing connects to your LinkedIn account, and your outreach tool does the sending.
FAQ
Can I see who likes my competitors' LinkedIn posts?
Yes, with Ziplined. Add the competitor's profile or company page as a source, and every night from 02:00 UTC Ziplined collects the likes and comments on their new posts.
How many competitors can I track?
As many as you like. No Ziplined plan limits sources. Credits are the limit: 1 per post and 1 per like or comment, 3,000 a month on Solo at $49.
Will my competitors know I track them?
Ziplined collects public engagement on its own side. It never likes, follows, views or comments from your account. Nothing connects to your LinkedIn account: no login, no cookie.
Is this different from LinkedIn's competitor analytics?
Yes. LinkedIn's tab shows metrics for up to 9 competitor Pages on a Premium Company Page. Ziplined shows the people, also on personal profiles, filtered on your ideal client.
Can I reach out to my competitors' followers?
Ziplined lists the people who engage with competitor posts, not their full follower list. You decide who to contact. On Team, from $99 a month, a view syncs to HeyReach.
Does Ziplined work with Claude, ChatGPT or Grok Bot?
Yes. The Ziplined AI agent connection (MCP) is on every plan, so your agent can read the Competitors' audience view.
What happens after the 7-day trial?
The Ziplined trial gives 3,000 credits for 7 days, with a card. Then your plan starts, from $49 a month.
